The studios – Universal, 20th Century Fox, Paramount and Warner Bros – are in talks with Apple about making their films available for digital download on the iTunes Store, according to a Financial Times report.
However, the film companies are wanting to change the operating system of the iTunes platform in regards to digital piracy, the article adds. The studios want Apple limit the number of devices that can use a film downloaded from the iTunes Store. The talks between Apple and the studios come as retailers are scrambling to get to grips with digital delivery of film content as Wal-Mart, the largest US retailer, enters the market, challenging Amazon and Apple with a different model that ties digital downloads to the sale of DVDs, according to the Financial Times.
Customers buying the newly released DVD of Warner Bros’ Superman Returns at Wal-Mart will be able to download a digital version of the film on to a portable device, a personal computer, or both for a small extra payment.
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