The online newspaper China View reports about the new Zune Player in his today issue:"Microsoft's new music player aims to steal the spotlight from Apple's iPod.
But is the Zune ready for prime time? Not yet. The new Zune digital-media player may be an all-Microsoft production, it feels like it came from two companies.
One is the smart, aggressive competitor that built the Xbox and Xbox 360 game consoles, carving out a franchise from scratch in a tough market. The other is the clumsy, lumbering giant that can't seem to avoid occasionally stepping on its own customers.
That combination won't help the Zune grab market share from Apple's iPod. Apple has dominated the market by emphasizing simplicity above all, and Microsoft aims to follow suit with the Zune, a wireless-enabled player that sells for 250 U.S. dollars.
But the Zune's relentlessly proprietary nature suggests Microsoft drew the wrong lessons from Apple: It matched the restrictiveness of the iTunes Store, not its utility.
The Zune player itself is the most appealing part of the package. About the size of a deck of cards, it comes in dark gray, brown or white and provides almost 30 gigabytes of hard-drive storage. It has an intuitiveness absent from most other iPod rivals.
Pick up the Zune, and its controls fall under your thumb: a back button, a circular four-way controller that resembles an iPod's click-wheel dial and a play/pause button. Once you realize that the central controller doesn't spin, its operation is pretty much self-evident: Press up or down to adjust volume; press left or right to skip to the previous or next song.
The Zune's bright, clear color screen, three inches across, allows more room to present its menus and makes building a playlist more obvious than on an iPod.
When you view photos or videos, the screen automatically switches orientation to a wide landscape mode. A built-in FM tuner offers an alternative to your music and can even display the program data many stations broadcast, such as song titles or call letters.
The rest of the Zune's design shows a similar elegance. Its headphones click together magnetically for tidier storage, while its grippy, rubber-like surface should resist scratching. The thing even looks clean, without the usual Windows logo or even the word "Microsoft."
The Zune, however, is a little thick and heavy, about six-tenths of an inch and just over six ounces with headphones. That added bulk comes from the Zune's major innovation, its wireless music sharing.
The Windows XP-only Zune software is almost functionally identical to the new Windows Media Player 11. Like that program, it can't subscribe to podcasts or print out CD labels, but otherwise it handles most digital-music chores smoothly.
The Zune Marketplace can't replace those other sources of Windows Media content, since it doesn't sell TV shows or movies. Its music library totals about 2 million songs, fewer than other popular Web music services, with most available for either rent or purchase. "
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