Friday, June 26, 2009

Smartbook?¿ Smartphone Experience on a Larger Form Factor."


Wireless-chip firm Qualcomm maps a 'smartbook' category as Intel rivalry looms.

In a conference call with reporters last month, Qualcomm's vice president of marketing, Luis Pineda, described the company's target device as a "smartbook."

"One of our strategies has been to address the needs beyond the cell-phone market," Pineda said on the call. "A smartbook means the smartphone experience on a larger form factor."

Pineda said there are about 30 such products in development at different manufacturers, with some to come out this year. Toshiba launched its TG-01 handheld at Computex, making it the first Snapdragon-powered device to ship.